Meet our Leadership
Melissa Curmi
Founder & Head Executive Coach
With over 20 years of professional experience, Melissa is a seasoned Transformation and Risk Leader. Most recently, Melissa served as a Managing Director at Ernst & Young, where she led large-scale strategy, finance and risk transformations within the Financial Services Advisory practice.
Professionally, Melissa is known for three things:
Clients: US Based Global Financial Institutions
SME: Enterprise Strategy, Finance and Risk
Engagements: Multi-year Transformations
Beyond client engagements, Melissa held several internal leadership positions during her tenure, including four years as a Senior Counselling Connect Leader for over 80 people, from Staff through to Senior Managers.
Originally from Melbourne, Australia, Melissa has called New York home for the past 17 years. She holds a degree from The University of Melbourne and has been a member of the Institute of Chartered Accountants in Australia since 2007. She is also a certified professional coach, accredited with the International Coaching Federation (ICF).
Beyond her executive career, Melissa brings her creativity to life as the founder of What Should We Bake—a baking brand designed to support executive function development in kids aged 4-10. She also publishes Aprons & Tutus, a local NYC parenting newsletter, and is the author of two books, including her latest children’s story, Allegra Bakes a Cake.
Our Approach
It’s practical, personalized, and results-driven.
We combine strategic coaching with real-world consulting experience to help you move with clarity, confidence, and momentum.
Initial Strategy Session
Your personalized kick-off session:
Define what success looks like
Clarify strategic, actionable goals
Map your challenges and opportunities
Weekly Office Hours
Fast, focused check-ins:
Stay aligned and on track
Navigate real-time challenges
Gain momentum on your key goals