Meet our Leadership

Melissa Curmi

Founder & Head Executive Coach

With over 20 years of professional experience, Melissa is a seasoned Transformation and Risk Leader. Most recently, Melissa served as a Managing Director at Ernst & Young, where she led large-scale strategy, finance and risk transformations within the Financial Services Advisory practice.

Professionally, Melissa is known for three things:

  • Clients: US Based Global Financial Institutions

  • SME: Enterprise Strategy, Finance and Risk

  • Engagements: Multi-year Transformations

Beyond client engagements, Melissa held several internal leadership positions during her tenure, including four years as a Senior Counselling Connect Leader for over 80 people, from Staff through to Senior Managers.

Originally from Melbourne, Australia, Melissa has called New York home for the past 17 years. She holds a degree from The University of Melbourne and has been a member of the Institute of Chartered Accountants in Australia since 2007. She is also a certified professional coach, accredited with the International Coaching Federation (ICF).

Beyond her executive career, Melissa brings her creativity to life as the founder of What Should We Bake—a baking brand designed to support executive function development in kids aged 4-10. She also publishes Aprons & Tutus, a local NYC parenting newsletter, and is the author of two books, including her latest children’s story, Allegra Bakes a Cake.

Our Approach

It’s practical, personalized, and results-driven.

We combine strategic coaching with real-world consulting experience to help you move with clarity, confidence, and momentum.

Initial Strategy Session

Your personalized kick-off session:

  • Define what success looks like

  • Clarify strategic, actionable goals

  • Map your challenges and opportunities

Weekly Office Hours

Fast, focused check-ins:

  • Stay aligned and on track

  • Navigate real-time challenges

  • Gain momentum on your key goals

TESTIMONIALS